Andrea Tullman Zinn
Copywriter 

Wrote website copy (branded statements, product names, descriptions) for the launch of a new tabletop company

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Developed copy for campaigns, print, direct-to-consumer and social media across US, Australian, Canadian and UK markets

• Created copy style guidelines to hone brand identity and consistency across global markets

• Wrote marketing emails and paid social posts to increase site traffic and drive record sales

• Strategized display copy for increased in-store sales

Conceptualized, wrote and edited branded content for Revlon, Elizabeth Arden, Almay, SinfulColors, CND, Cutex, Mitchum, American Crew and Fragrances; scope included (but was not limited to) 360 campaigns, packaging, naming, digital and in-store point of sale, educational collateral, social media and video scripts

• Developed educational, consumer-friendly copy to reposition Almay as a hypoallergenic, sustainable-forward makeup brand for all skin types and ages

• Co-created several visual/copy guidelines to ensure global brand consistency 

• Launched a campaign for a new line of spa products dual-marketed to pros and consumers

• Crafted copy to increase social engagement 

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Collaborated with cross-functional teams to execute cohesive, branded content for digital channels

• Executed on an e-commerce strategy that helped meet sales goals 

• Developed a first-of-ITs-kind digital style guide 

• Increased the efficiency of the copy team

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Worked with external patterns to strategize and successfully increase site traffic and brand awareness while managing a team of syndication content development editors

• Built and monitored Condé Nast’s first weekly multi-branded newsletter

• Lead a curated Mozilla content partnership; earned one of highest monthly click through rates

• Created a syndication best practice guide that inspired brands to think digital first

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Managed an editorial team; planned and executed a quarterly print magazine

• Creative, compelling storytelling allowed for US and international distribution 

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Bachelor of Arts Degree, Magna Cum Laude                           

• Major, American Studies with concentration in Cultural Production

• Minor, Journalism and Mass Communication